BSBADV510A - Questions

Q1: Does advertising work? It can to some extent but it really depends on the following: What product or service are you advertising for and how do you convey the message in the most effective way.

It is hard to define whether or not ads are effective, but it really comes to down to what product/service you are advertising. For example, the ads for McDonalds can be effective if done specifically, like with the 'McDonald's Happy Meal', for it to be effective it comes down to the following:

- When the ads are broadcast (for the above example, usually during the late afternoons around the 3pm to 6pm mark when children's programming is on)
- The colours that are used (in this case Reds and Yellows)
- (What I think is important) What is being advertised

Q2: You are part of an advertising agency and are given a opportunity to pitch an idea for a new TV advertisement on the behalf of the Australian Government, promoting a nation-wide ban of alcohol.


What is the central idea to your ad?
That would be to promote a possibility of a nation-wide ban of alcohol

What advertising techniques would you use?
For the specifics of the ad, sometimes beating around the bush doesn't work, for this ad to work, the techniques are more 'in your face' confronting ads (e.g. the anti-smoking ads) whilst specifically being informative, but without the text, or as minimum text as possible as not everyone likes to read the text on these ads

What are the legal/ethical constraints of the ad do I need to consider?
Firstly, the nature of the ad, like the recent anti-smoking ads, this particular ad could only be broadcast at certain times (generally after 7:30pm to 12 Midnight), otherwise, we would be running afoul with ACMA (Australian Communications and Media Authority) which is never good for anyone working with the media industry. Secondly, the possible backlash from the liquor industry who would no doubt try to counter the ad with some of their own protesting against the nation-wide ban of alcohol.

Thirdly, the liquor industry can simply go 'underground', the prohibition of alcohol would be extremely hard to enforce, if not impossible by the local, state and federal authorities, as well as Customs and Border Protection, as those 'underground' will simply think of 'ingenious' ways of smuggling alcohol.

And lastly, there WILL be job losses for anyone involved in the liquor industry, meaning that anyone involved will have to find other work. Not helpful in the current economic climate.

How does your ad attract the attention of the viewer, how does it sustain interest?
How we would approach the ad is through confronting imagery (on the grounds of what alcohol can do to you) and with minimal text stating statistics of what alcohol has done/or what it can do to everyday individuals (e.g. A certain percentage of individuals are admitted to hospital with alcohol-related injuries each week). Then ending with the ad with the following:

Think of your friends, your family and yourself. Help us ban alcohol.

Diploma 2012

It's 2012 already and I need to make my first post of the year.

I'll be using my Blog site for not only for Diploma in Graphic Design but also for the Bachelor of Arts in Graphic Design (although I'm just doing some of the Uni Stuff by Distance, but will be a fully-fledged uni student next year finishing the Bachelor of Arts in 2013). As I complete my works, they will be posted here on my blog.

Timeline

Last week of TAFE for the year and I need to post some of the things that we did for the assessment. In this case, here is my 'future' timeline

Pieces of Work to put for my exhibition

Matt Drake here,

It's near the time for exhibition and with that comes at the time that I need to display some of my best works, here is some of the pieces of work that I'll be displaying:

My A3 Poster (my 'future' poster):

The Zing Nightclub Stationery (A3 Poster, A4 Letterhead, Business Card Front and Back and With Complements Slip

CD Cover Project

Kidsons Cycles Logo Drafts

Company Logos

Video Tutorials

For my tutorial I need to create. I have made my intention in attempting to create a HDR panorama both with the use 'Merge to HDR Pro', Photomerge and Content Aware Fill. Unless that changes, I felt that I'm going with that as Panoramas are essentially new to me and that will also teach me a few things, in addition to teaching others (well...trying to)

I'm yet to decide on where to do the photos for the panorama tutorial, but will decide on that by Next Monday time. As for the software, I'll be using the software that came with the Mac (which was somewhat a surprise as the version of QuickTime Player that is one the Mac has screen recording capabilities).

I'll keep posting as the weeks progress

UPDATE (31/10/2011): I have started to find some examples of tutorials on HDR Panoramas, in which should allow me to create a tutorial like these, but adding my own spin.

HDR Pro and Panorama through Photomerge

Creating Panoramas Manually

Merge to HDR Pro (Parts 1 & 2)

UPDATE (08/11/2011) - I've finished my own Photoshop Tutorial, it can be accessed here

Design Brief

My apologies for not posting this earlier, I had things to do during the holidays in which making posts was not possible. But anyway:

I was given a design brief by Tristan Boersma to create some business designs for a fictional comic book shop called 'Stan's Comic Corner', in which I had to create the following:

- A Logo with Slogan
- A Point Of Sale (POS) 3D Promotional Product
- Website Mockup
- Shopfront Mockup
- Brochure of Business (A4 to DL Brochure) OR 4 Page Booklet (in A5) OR A2 Poster

In the first consultation meeting, I had came up with some concepts, as shown below:

In the first consultation meeting, we decided to go on with the yellow logo in the top right of the first set of logos. The summary of the meeting was as follows:

- The use of a borderless logo
- Avoid the use of Blues
- Decided on the Red Text with Yellow Background
- Slogan needs to be orientated with comics
- Eliminate the 'Wagga Wagga' Sub-Heading

In the second consultation I received feedback on the works that was to be done and fix up a few things, here is the feedback I've received on the work in progress:

I continued on the work, as well as fixing up the odd issues on the existing stuff based on the feedback and produced the following final works during the holidays:



Stan's Comic Corner Logo and Slogan (both in Full Colour and Black & White)

A5 Booklet - Front Cover (Page 1) and Back Cover (Page 4)

A5 Booklet - Inside of Booklet (Pages 2 & Page 3)

Shopfront

Original Photograph taken from my Nikon D5000 SLR (image of the empty shopfront on Baylis Street in Wagga Wagga, where Fletcher's Photographics used to be)

Shopfront Mockup of Stan's Comic Corner

Website Mockup

Newspage

Comics Search and Listing

About Us

3D Point Of Sales Product

Overall, I was rather satisfied with the work I've produced and I felt that I've met all of the requirements of the design brief that was given to me.

Stationery Logo Drafts

I was meant to post this earlier, but because my interwebs was down and I had important matters to attend to, that was not possible. But anyway, I got some drafts for the stationery logos, as shown below: