Product Assessment - Rough Designs

Since I've done the research on the products and commented on the strong and weak aspects of the labelling and package designs of all the products in question. I'm now at the stage of coming up with some rough designs for the redesigning of the products.

I've approached this by using the same purposes of these products, but under a whole new label/package design, new brand names/product names, different colours and so on and forth.

Here are my rough design in which it could work with the new products:

Product 1 - überMAX Extreme Roast Instant Coffee

I went with the name of überMAX as well as that concept, mainly on the grounds of that

a) I thought in my opinion it was a cool-sounding name

b) It was simply a random name that came to my mind

c) The Design of the Moccona Instant Coffee was simply in my opinion - boring!

So I decided that (with the fact that I way hyper from my morning coffee as I'm typing up this on my blog at the moment) I go along with this and came up with what you see in the above image.

Product 2 - Snak Attack Assorted Biscuits

This was a tricky one to come with, but fortunately with luck I did find an empty Arnott's Jatz Box, and whilst I couldn't really find any faults with the design of the Jatz Box (apart from the usual RDI Counter Information because nowadays as I'm starting to become rather health-wise), but changed it anyway, simply because I can.

Product 3 - DiSHBLASTOR Industrial Strength Dishwashing Cleaner

The dishwashing liquid in question I found felt too cheap (even including the print quality) and I felt it needed to change, the name DiSHBLASTOR, came about when I had the dreaded task of washing up the dishes last night and trying to scrub off those nasty tomato sauce marks (epic yuk!).

So I thought that I be a little ambitious for this one (and sometimes make something that could be unrealistic in real life - but imaginations are there for the reason - right?)

Well that is the gist of what I come up with so far.