Ideas for Storyboarding

The 5 Google+ ideas are as follows:

Idea 1: Boasting about Features in Google+

Techniques: Avant Garde

The idea of this ad is about the features of Google+ and makes you question about Facebook

Intro: ‘Google+ and Facebook are social media tools, here is what sets Google+ from Facebook’

‘You can drag and drop images in Google+, can you do that in Facebook?’

‘Google+ can integrate with other Google Services, can you do that in Facebook?’

‘Google+ can integrate with your mobile phone*, can you do that in Facebook?’

* - Note to put disclaimer that the feature is for phones running Android, iPhone users need to download the ‘Google+ App’

End Ad with: ‘Sure you can keep on using Facebook, but have a think on what more you can do with Google+’

Idea 2: Google+ user standing out from the crowd

Techniques: Bandwagon, Avant Garde and Snob Appeal

The idea goes that there is a group of people in one room looking at their smartphones, all but one individual are wearing blue shirts (to symbolise that they are Facebook users) and the lone individual wearing a white shirt (to symbolise that the individual is a Google+ user). Everyone in the blue shirts then stares at the lone individual whilst the lone person smiles in front of the screen.

Jumps to Google+ Screenshots with the narration ‘Stand out from the crowd, be individualistic and think outside the square with Google+’

Idea 3: Your mobile phone allows endless possibilities with Google+

Techniques: Simple Solution, Plain Folk

Narration with key imagery, start off with person looking at a brick phone (e.g. Nokia 3310/5110) and then the smartphone. Then focus the camera on the smartphone with screenshots of the Google+ Mobile App on the smartphone. Ad ends with the text ‘The only thing missing is you’ and the Google+ Logo

‘You’re out and about where great things happen in life but you don’t always have access to your computer, which is where your phone comes into play.

Your mobile isn’t your ancient brick and you can do more than just make calls and send text. You can start hangouts with your friends and colleagues, instantly upload your memorable photos, organise your group circles and much more that is on offer with Google+

The only thing missing is you’

Idea 4: Don’t follow the herd

Technique: Wit and Humour and Avant Garde

Depict ‘users’ of various social media tools (don’t directly mention of Facebook, MySpace and Bebo – although the last two would be irrelevant) as herds of Sheep and the lone individual (indirectly profiled as a Google+ user). Basically telling the audience not to follow the herd and be your self.

Idea 5: Privacy and Google+

Technique: Simple Solution, Diversion

Narration with the visual depictions of personal data.

Privacy is a major issue with Social Media, but not with Google+. Here are Google we care about your personal privacy, so you don’t have to worry about people stealing your data. Google doesn’t go by the slogan of ‘Don’t be evil’ for nothing.