The 5 Google+
ideas are as follows:
Idea 1: Boasting about Features in
Google+
Techniques:
Avant Garde
The idea of this
ad is about the features of Google+ and makes you question about Facebook
Intro: ‘Google+
and Facebook are social media tools, here is what sets Google+ from Facebook’
‘You can drag
and drop images in Google+, can you do that in Facebook?’
‘Google+ can
integrate with other Google Services, can you do that in Facebook?’
‘Google+ can
integrate with your mobile phone*, can you do that in Facebook?’
* - Note to put
disclaimer that the feature is for phones running Android, iPhone users need to
download the ‘Google+ App’
End Ad with:
‘Sure you can keep on using Facebook, but have a think on what more you can do
with Google+’
Idea 2: Google+ user standing out from
the crowd
Techniques:
Bandwagon, Avant Garde and Snob Appeal
The idea goes
that there is a group of people in one room looking at their smartphones, all
but one individual are wearing blue shirts (to symbolise that they are Facebook
users) and the lone individual wearing a white shirt (to symbolise that the
individual is a Google+ user). Everyone in the blue shirts then stares at the
lone individual whilst the lone person smiles in front of the screen.
Jumps to Google+
Screenshots with the narration ‘Stand out from the crowd, be individualistic
and think outside the square with Google+’
Idea 3: Your mobile phone allows endless
possibilities with Google+
Techniques:
Simple Solution, Plain Folk
Narration with
key imagery, start off with person looking at a brick phone (e.g. Nokia
3310/5110) and then the smartphone. Then focus the camera on the smartphone
with screenshots of the Google+ Mobile App on the smartphone. Ad ends with the
text ‘The only thing missing is you’ and the Google+ Logo
‘You’re out and
about where great things happen in life but you don’t always have access to
your computer, which is where your phone comes into play.
Your mobile isn’t
your ancient brick and you can do more than just make calls and send text. You
can start hangouts with your friends and colleagues, instantly upload your
memorable photos, organise your group circles and much more that is on offer
with Google+
The only thing
missing is you’
Idea 4: Don’t follow the herd
Technique: Wit
and Humour and Avant Garde
Depict ‘users’ of
various social media tools (don’t directly mention of Facebook, MySpace and
Bebo – although the last two would be irrelevant) as herds of Sheep and the
lone individual (indirectly profiled as a Google+ user). Basically telling the
audience not to follow the herd and be your self.
Idea 5: Privacy and Google+
Technique:
Simple Solution, Diversion
Narration with
the visual depictions of personal data.
Privacy is a
major issue with Social Media, but not with Google+. Here are Google we care
about your personal privacy, so you don’t have to worry about people stealing
your data. Google doesn’t go by the slogan of ‘Don’t be evil’ for nothing.
